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An Archived Webinar from the International Forum for Investor Education Conducted by the Goodman Center
Strategic Communications:
Restoring Investor Confidence –
How Investor Education Can Help
Rebuild Trust in Markets
This IFIE event took place on 4 December 2008
Archived Presentation:
To view the archived video of this Webcast, click here.
Background:
This Webinar was focused on helping investor education professionals determine how best to design and deliver effective communications strategies in the wake of the current market downturn and credit crunch.
There are four points of connection between you and your target audience. When you know all four and design your communications around them, every minute you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. In this age of information overload, most audiences are happy to do just that.
This Webinar will help you to connect with your audiences. Course curriculum includes:
- The basics of framing messages.
- Message creation and delivery.
- Classic case studies from the public-interest sector – including investor education.
- An easy-to-use template for campaign design.
Presenters:
The Webinar course was conducted by Andy Goodman, renowned communications consultant, author of Why Bad Ads Happen to Good Causes and founder of the Goodman Center. Welcoming remarks were made by IFIE Chairman Steve Joachim.
For more information:
Contact Ailis Aaron Wolf at +1 (703) 276-3265 or aawolf@hastingsgroup.com